Noel Biderman, the man behind the wildly successful AshleyMadison. Microsoft, Google, and Facebook want no part of it. Crying censorship, Biderman is fighting back. Noel Biderman is infamous for owning the site that helps married people have affairs, AshleyMadison. But he doesn’t publicize the fact that he also owns six other niche dating sites–CougarLife. Last week BusinessWeek ‘s cover story, ” Cheating, Incorporated ,” covered the wild success of Ashley Madison as well as the lengths to which Biderman goes to defend his site. But lately, Biderman has been fighting a battle on several fronts, trying to protect his other properties’ ability to advertise as Ashley Madison ads are systematically yanked off TV and the Web. Since Biderman, 39, took out a billboard in Beverly Hills advertising the cheating site in , he’s become both a de facto expert on infidelity and a scapegoat for failed marriages.
CBS Says Yes to Life, No to Gay Dating
Check out the rejection letter below. The Tim Tebow Super Bowl ad isn’t the only controversial commercial on the block. Enter the ManCrunch. If you haven’t already seen this second spot, we’re embedding it below. The video in question is basically an ad for a dating site catering to gay men. In the commercial, two football fans are watching a game when their hands touch in a bowl of chips.
But CBS has refused to air an ad for the gay-dating website ManCrunch, claiming the spot was “not within the Network’s Broadcast Standards.
Log in with Facebook Log in with Twitter. Log In. But Digital Journal learned the ManCrunch ad may soon be broadcast elsewhere. When the Super Bowl rolls around, expect a frenzy of publicity for advertisements rejected by the hosting broadcast network. This time, the Web is buzzing with news about an ad for a gay dating site losing favour with CBS.
A spot for ManCrunch. Entertainment Video. Latest News Top News. Bali bans foreign tourists for rest of over virus. Ice melting fast below East Antarctica’s Shirase Glacier tongue.
CBS says no to gay dating ad
A website named Mancrunch. CBS now says they need more time to review the ad. The Mancrunch ad features a harmless and somewhat jokey makeout session between dudes in football jerseys. We were hesitant to post this for reasons other than the inevitable inappropriate comments that will have to be deleted.
CBS has rejected a gay dating site’s Super Bowl ad and now wants a bite out of the network. reporter Darren.
A screen grab from ManCrunch. The second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips. Suddenly, the two begin making out, much to the shock of a guy sitting close by. However, a representative from the network told Pop Tarts that advertising spots were still open, and was unsure where that comment originated. On Wednesday, the network announced that they had approved a pro-life commercial starring Florida quarterback Tim Tebow , funded by the conservative Christian group Focus on the Family, to air during the game.
CBS is reportedly standing by their decision, and producers said they would consider accepting any other “responsibly produced” advocacy ads for broadcast. She has extensively reported from war zones including Iraq, Syria, Yemen, Afghanistan, Pakistan, Burma, and Latin America investigates global conflicts, war crimes and terrorism around the world. Follow her on Twitter. Denise Richards spends one weekend in hotel away from kids every month to ‘reconnect’ with her husband.
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Gay Ad—Too Much for CBS?
On the heels of the controversy surrounding the presumably pro-life Tim Tebow ad , which Super Bowl broadcaster CBS approved, comes the complaint from a male dating Web site called Mancrunch. Site spokesperson Elissa Buchter told CNBC that site officials were told that CBS was sold out of all its spots, as late as yesterday, even though that was not the case.
One television insider said that the actions of the actors in the spot would never have made air no matter what the sexes are of the people in the spot. Buchter says that although the site has only been up and running for a couple months, it has no credit problems.
Here’s the Mancrunch Dating Ad Banned by CBS. Oddly, They Don’t get the Humor and Favre Fan Reference. Democurmudgeon at 1/30/
It looks like the advertising executives at CBS might have some homophobic issues. It began with two men holding hands, later showing them being turned away by bouncers. Neither do we. The broadcasting company policies that apply to this type of ad are not an outright ban, but require pre-approval from the corporation. That might leave a little wiggle room if there was consistency in applying the policy overall.
The ad shows two men in football jerseys watching a game.
What about ManCrunch?
For years, the Super Bowl has become the essence of TV advertising — the one day of the year that we celebrate commercials. Conversations around the ads drive as much interest as the game itself. Increasingly some of the most exciting content is happening in social spaces where interest swells, buzz surges and opinions proliferate. This week, GoDaddy invited consumers to view their banned ad on their site, while the attention and reach for the rejected ad for the gay dating site Mancrunch.
Although some large brands such as Pepsi have opted to skip Super Bowl ads in favor on online campaigns this year—a move which has probably earned Pepsi as much or more attention than if they had participated—others have opted to best take advantage of the surge in online consumer interest in their ads.
For years, the Super Bowl has become the essence of TV advertising for the rejected ad for the gay dating site may garner.
Gay groups are calling CBS homophobic for agreeing to air an antiabortion ad featuring Tim Tebow and not the ad for gay dating website ManCrunch. By changing its policy on advocacy ads, CBS invited the outrage. January 30, Working in a tough advertising climate, CBS surprised many Americans by explaining a new policy on advocacy ads after news emerged that it had agreed to show an antiabortion ad featuring Florida QB Tim Tebow and his mom, Pam.
That decision caused an uproar over the ad itself, the sponsor the conservative organization Focus on the Family , and the prospect of politics seeping into a three-hour block where most Americans are trying to escape from the daily grind. But after CBS on Friday rejected a potentially controversial ad from ManCrunch , a Toronto -based gay dating site, it opened itself up for criticism — which came fast and furious.
Pop culture expert Robert Thompson at Syracuse University agrees that CBS has opened itself up for criticism by accepting advocacy ads. A ManCrunch.
Dating Site For Gay Men Enters Super Bowl Ad Fray [VIDEO]
Don’t have an account yet? Get the most out of your experience with a personalized all-access pass to everything local on events, music, restaurants, news and more. Make a financial contribution or sign up for a newsletter, and help us keep telling Denver’s stories with no paywalls. But whereas CBS gave its blessing to Focus’s spot, it turned thumbs-down to a commercial intended to promote Mancrunch. ManCrunch spokeswoman Elissa Buchter insists that Mancrunch didn’t create an ad the firm knew CBS would reject just to get some publicity — a dubious assertion.
Still, we wish CBS had said gone along, because it’s pretty damn funny.
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CBS has rejected an ad from gay dating site Mancrunch. CBS released the following statement: “After reviewing the ad – which is entirely commercial in nature – our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions. Hibberd reports that CBS believed ManCrunch was trying to generate free publicity by submitting an ad they knew would be rejected. If the ad showed a man and woman kissing it would have been accepted.
You see ads for erectile dysfunction morning, noon and night. It’s discriminatory that they won’t show this They should call our bluff. If the ad doesn’t air on the Super Bowl, it will air on another network. The Super Bowl, while perennially the most-watched television event of the year, has traditionally avoided the role of political platform, until this year. Former Heisman Trophy winner Tim Tebow will star in a pro-life spot during the big game, too. Sign up for Breaking News Alerts Be in the know.
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CBS discriminates with ad policy
So the Super Bowl has come and gone. Kudos to the Saints for giving New Orleans even more reason to party! The media landscape was fascinating this year. Anyone interested in advertising should pay very close attention. Pepsi has always been a big advertiser for the Super Bowl, using big celebrities to gain awareness and attention, from Britney Spears to Cindy Crawford and Ozzy Osborne. This year they stayed out of the big game , choosing to spend those millions of dollars on social media strategies.
In 20CBS rejected dating Web site ‘s commercial. The ad shows two men in football jerseys watching a game.
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Gay Dating Site’s Super Bowl Ad Rejected By CBS
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ManCrunch, a premier dating service that connects men with other men, had its ad rejected by CBS Television. It was to run during the Super.
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Why Tebow and not gay dating ad? CBS on Super Bowl hot seat
As always, we are open to working with the client on alternative submissions. Hibberd reports that CBS believed ManCrunch was trying to generate free publicity by submitting an ad that was likely to be rejected. If the ad showed a man and woman kissing it would have been accepted.
Update: The ManCrunch ad has been officially nixed by CBS. Check out the rejection letter below. The Tim Tebow Super Bowl ad isn’t the only.
ManCrunch is an online dating website specifically aimed at male homosexual relationships , owned by the Toronto-based Avid Life Media, the same company responsible for the Ashley Madison adultery service and other similarly unconventional dating sites. The site bills itself as a place “where many many many men come to play. The ad featured a male Packers fan and a male Vikings fan reaching into the same bowl of chips at the same time, and after a brief pause, passionately kissing and dry humping each other, much to the surprise of the other man present.
The advertisement was initially put on a waiting list before the network outright rejected it due to it violating CBS’s broadcast standards and because CBS believed ManCrunch’s did not have sufficient credit ability to pay for the ad. ManCrunch accused CBS of discrimination saying, “If the ad showed a man and woman kissing it would have been accepted. Bartlett wrote the report rejecting the ad, and shortly after sending the report, Avid Life Media published a press release, including her name, phone number and the confidential report, all of which led to her being branded “a homophobe” online.
Bartlett wrote that the reason she rejected the ad’s content was not because it contained two men kissing, but because it did so in a manner exploiting gay men: “The entire premise is how funny and weird it is that two guys would make out. How gross, right? Gay sex is reduced to a ploy for cheap laughs. Now, I’m not saying that Avid Life didn’t spend a fortune to use those jerseys.
But I will say that they definitely didn’t send me any releases.